Creative Business Storytelling

November 23 2020

DATE: Thursday December 17, 2020

TIME: 6:00 PM – 7:00 PM

Your business story is one of your most valuable assets, especially if you’re a freelancer, startup or growing business.

When you’re a small business you are your USP and when people buy your product or service they’re really buying you. So they’ll want to know about you: why you launched your business, what was your inspiration, what you sacrificed and how you’ve battled to make it work, what your values are and the passion that drives you. In other words they’ll want to know your story, but knowing what to say is only half the story, you also need to know how to tell it.

Ever since the first storytellers weaved their magic around the campfire, psychologists tell us that we’ve been hardwired to react to stories more than any other means of communication. In this webinar you’ll learn that there’s a lot more to telling your business story than giving it a beginning, middle and end. It will show you how to harness the classic techniques of compelling storytelling and how to apply them to how you tell your own business story. It includes:

Storytelling is all about structure and technique, and there’s a lot more to telling a compelling business story than giving it a simple beginning, middle and end. You’ll learn about:

  • Understanding how emotional storytelling changes hearts and minds
  • The essentials of good business story structure
  • Your business story as the hero journey
  • The technique of show, don’t tell
  • How to use anecdote and metaphor
  • How to make your business story inevitable (satisfying), not predictable (boring)

To book your space or to learn more about the other workshops CLICK HERE

Bob Maddams, who together with Georgia Alston is one of the community managers at The_Track. Bob is a City & Guilds qualified business trainer who has taught at Hove College and been a guest workshop leader at the University of Sussex Business School. Prior to this Bob spent 20 years working in advertising, journalism and behaviour change communications, and he is the founder of Eureka, a creative communications and training consultancy.

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