Behavioural Economics for Business

July 21 2021

6th, 13th & 20th September 12pm-1pm at The_Track, Bognor Regis Train Station.

Join us here at The_Track_Bognor_Regis for a free 3 week workshop with Bob Maddams, where he will covering the fascinating subject of Behavioural Economics and how to make it work for your business.

To book your place Click Here

Why is it that in one country 80% of the people carry organ donor cards, but across the border it’s only 20%? Why do restaurants list a ridiculously expensive bottle of wine on their list when they never expect to sell a bottle of it? And how is that one simple sentence added to a letter made lots more people submit their tax returns on time.

Welcome to the fascinating world of Behavioural Economics and Nudge theory, the unconscious biases that affect human decision making. We live in a world of choice and are being bombarded with more choices like never before. Behavioural scientists have studied this and have discovered two remarkable things. One, that we’re more than likely to act irrationally when making a choice than logically. And two, that when we’re overloaded with options we default to heuristics, or mental shortcuts, to make our decisions for us.

In this fascinating series of webinars you’ll learn how to apply behavioural science thinking to your business and how to communicate more persuasively with your customers. What’s more, you’ll find out how to do it in an ethical fashion that doesn’t manipulate people but helps them arrive at good buying decisions.

The course is based on the 6 basic Yes triggers of persuasion that affect our buying behaviours and the work of Dr Robert Cialdini, author of the best-selling Influence, the Psychology of Persuasion.

What you’ll learn:

Week 1: Reciprocity and Liking, where you’ll learn how in business to give is to receive, and that we’re heavily influenced by people who we recognise as being like ourselves.
Week 2: Scarcity and Authority, where you’ll learn how to create interest and value through scarcity, and how we’re hardwired to respond to views and opinions we recognise as coming from authority figures.
Week 3: Consistency and Social proof: where you’ll learn that people like to act in accordance with expressed views and previous actions, and how we’re herd animals and are more likely to follow the thoughts and actions of others than act independently.

Plus, there will be bonus sessions on loss aversion. the psychology of price, FOMO (fear of missing out) and how to apply it correctly, and much more.

How it works:
The course is made up of 3 x 2 hour webinars and is based on the three Es of effective training which are Example, Explanation and Exercise. Examples demonstrate that the principles work. Explanations create understanding. And Exercises drive the learning home on the principle that what we’re told we forget but what we do we understand.

Eureka Workshops & Training
Eureka is run by Bob Maddams. Bob is a copywriter, journalist, filmmaker with a special focus on charity and non-profit communications. He quit a highly successful advertising career in London to live in East Africa for 7 years where he worked as a communications consultant for Unicef, Oxfam, Water Aid and Womankind. He has also worked on many fundraising campaigns for UK charities including Dogs Trust, Refugee Support Europe and St Wilfrid’s Hospice. Bob is also a City & Guilds qualified media skills trainer and guest workshop leader at the University of Sussex Business School.

The workshops will run from 12pm-1pm and refreshments will be provided. If you have any questions or dietary requirements please contact Georgia on

Click Here to book a space.

This is an in person event and Covid restrictions will apply please wear a face mask unless you are exempt.

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