Creative Innovation Techniques for Business

February 8 2021

Whether you’re a freelancer, solopreneur, startup or growing business, innovation can take your business to new levels.

Innovation happens in every size of business and in all sorts of ways. It can create new products and services, increase efficiencies, cut costs and open up new markets to name but a few. Whether you’re a freelancer or solopreneur, or startup or growing business, innovation can take your business to new levels.

Innovation happens when like-minded business people come together and share knowledge and experiences, and one of the main aims of The_Track, the new creative and digital business hub in Bognor Regis, is to create a collaborative coworking space for local businesses to meet, collaborate and innovate.

So in this webinar we’ll be sharing what makes innovation work and explaining that innovation is a step-by-step process that any small business or freelancer can follow. The_Track offers small and growing businesses in Bognor Regis and West Sussex an ideal opportunity to collaborate and innovate, and this webinar will show you how to apply these innovation techniques to your own business. It includes:

  • From the post-it note to the iphone – the lessons we can learn from great innovations
  • Explore, experiment exchange – understanding the 3 magic ingredients of successful business innovation.
  • Recognising the unexpected and turning it into innovation
  • Understanding the essential economics of innovation
  • Why innovation hates big companies and loves small is beautiful
  • Innovation for social good



Bob Maddams, who together with Georgia Alston is one of the community managers at The_Track. Bob is a City & Guilds qualified business trainer who has taught at Hove College and been a guest workshop leader at the University of Sussex Business School. Prior to this Bob spent 20 years working in advertising, journalism and behaviour change communications, and he is the founder of Eureka, a creative communications and training consultancy.


To reserve your space or to find out more about the rest of the workshops in this Creative Thinking Series then CLICK HERE


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