From website pages and blogs to social media posts and ads, every small business owner has to be a copywriter these days but most lack the skills and the knowledge to write copy that gets results. This workshop explains the golden rules of effective copywriting and how to apply them to your business. You’ll learn about:
- Writing strong proposition headlines
- How to translate sales features into consumer benefits
- Brand tone of voice
- All important direct response copywriting techniques for improved results
This workshop will take place on 10th December at 6pm and will last around 60 minutes. To book your space or to learn more about the other workshops CLICK HERE
Bob Maddams, who together with Georgia Alston is one of the community managers at The_Track. Bob is a City & Guilds qualified business trainer who has taught at Hove College and been a guest workshop leader at the University of Sussex Business School. Prior to this Bob spent 20 years working in advertising, journalism and behaviour change communications, and he is the founder of Eureka, a creative communications and training consultancy.